claysalonandspa:

The world is changing. 

The world HAS changed.

I have been wondering for some time now when or indeed if ‘Alternative’ medicine will ever be the norm.  How can it?  When even the professionals within this very specialised industry continue to call it by the name ‘Alternative’? 

The fact is, we - the majority - have already moved on from our own recognition of ‘Alternative’. 

The World Health Organisation (http://www.who.int/en/) estimates that around 75% of the world’s 6.6 billion person population already rely on traditional (alternative) medicines as their primary form of health care.  This is a staggering majority. 

Alternative medicine is not only in our minds, we can find it on the high street - most now boast a Holland & Barrett or other health food store of the like; in book stores - Amazon claiming well over 20,000 search results for Alternative Medicine and Therapies; and now even iPhone apps!  Do the maths and you too will realise how important our ‘Alternative’ Medicines and Therapies are. 

Forget the name; Alternative is the new cool.  It works; it’s been proven by the majority; and it’s here to stay.